Privacy Policy
Minis (“the app”) is a free mobile arcade that bundles several short games and shows occasional ads to support development. This policy describes what data is collected, how it is used, and the choices you have. It reflects the app’s actual ad configuration, not a generic template.
What we collect directly
The app does not require an account. We do not ask for your name, email address, contacts, photos, microphone, camera, or precise GPS location, and we do not operate any analytics server of our own. Your favorite-game selections, audio settings, and high scores are stored locally on your device only and are never sent off-device by us.
How ads work in this app
All in-app advertising is served through Google AdMob, with Unity Ads wired in as an AdMob mediation partner to help fill ad inventory. We do not run any other ad SDK. Ads are requested in non-personalized mode by default, meaning AdMob is instructed to serve ads based on broad signals (country, app category, contextual keywords) rather than a behavioral profile of you.
The AdMob ad request is configured as follows:
- Ad format: Rewarded Interstitial. To you it looks like an ordinary full-screen ad — no opt-in prompt, no “watch to earn” banner. We use this format because it pulls from AdMob’s rewarded demand pool, which carries more playable-game ads. The “reward” is intentionally unused; nothing in the app is gated behind watching an ad.
- Maximum ad content rating: T (Teen). Mature, alcohol, gambling, and adult-suggestive content categories are filtered out at the AdMob layer.
- Child-directed treatment: off. The app is rated 12+ and is not designed for children under 13 (see Children below).
- Contextual keyword bias toward casual / puzzle / arcade / hyper-casual / playable game-install advertisers. These are signals about the app, not about you; they do not identify or profile the user.
Each ad partner’s own privacy terms apply to data they collect:
- Google AdMob: https://policies.google.com/technologies/ads
- Unity Ads: https://unity.com/legal/game-player-and-app-user-privacy-policy
Data the ad partners receive
When the app shows an ad, AdMob and (when mediated to it) Unity Ads automatically receive a limited set of technical data needed to deliver and measure the ad:
- Device identifiers — on iOS, your IDFA is shared only if you grant App Tracking Transparency permission (see below); otherwise it is not shared. On Android, the Advertising ID (AAID) is used unless you opt out at the OS level.
- Approximate location — derived from your IP address (typically country and region), used for region-relevant ads and frequency control.
- Device + app technical data — device model, OS version, app version, locale, and the AdMob ad-unit ID being filled.
- Ad interaction events — whether an ad loaded, was shown, was tapped, or was closed, used for ad delivery and reporting.
We do not collect crash logs or analytics ourselves. The ad SDK may collect minimal SDK-side diagnostics under its own privacy terms.
How often you will see an ad
Ads are deliberately rate-limited so they do not interrupt active play:
- Per-game cadence: roughly 1 ad every 4 deaths or every 4 minutes on a given game, whichever happens first.
- Cross-game cap: 1 ad after every 4 cumulative game-overs across the whole app.
- An in-flight guard ensures two triggers cannot stack into back-to-back ads.
- Time-based triggers are deferred until a safe moment (death screen, level-clear screen) so the ad never cuts into mid-game action.
App Tracking Transparency (iOS)
On iOS the system asks whether you allow this app and its ad partners to track you across other apps and websites. Both choices are respected by the AdMob SDK:
- Allow Tracking — your IDFA is shared with AdMob (and Unity Ads when mediated) for ad measurement. Personalized ads are still off unless you also grant consent in the GDPR/UMP form below.
- Ask App Not to Track — your IDFA is not shared, and ads remain non-personalized.
You can change this any time in iOS Settings → Privacy & Security → Tracking.
Consent (EEA, UK, Switzerland)
If you are in a region that requires GDPR-style consent, the app shows Google’s User Messaging Platform (UMP) consent form on first launch. You can withdraw or change your consent at any time by tapping Manage ad consent on the app’s in-app Privacy screen, which re-opens the same UMP form.
Children
The app is rated 12+ and is not directed at children under 13. The AdMob
SDK is configured with tagForChildDirectedTreatment = false
and tagForUnderAgeOfConsent = false; we do not knowingly
collect personal data from children. If you believe a child has used the
app and you have questions, please contact us.
Data sharing & sale
We do not sell your personal data. We do not share data with anyone other than the advertising partners listed above, and only the limited technical data described in “Data the ad partners receive”. We do not operate or share data with any analytics, attribution, or server-side telemetry provider of our own.
Your choices
- iOS: Settings → Privacy & Security → Tracking
- Android: Settings → Google → Ads → Opt out of Ads Personalization
- In-app: Open the Privacy screen and tap “Manage ad consent” to re-open the GDPR/UMP form (EEA/UK/CH).
You can also reset your advertising ID at any time from the same device settings.
Data retention
Locally stored preferences (favorites, settings, high scores) remain on your device until you delete the app. Data sent to AdMob and Unity Ads is retained according to their respective policies linked above.
Changes to this policy
If this policy changes, the “Last updated” date above will be revised. Material changes will be highlighted on the in-app Privacy screen as well.
Contact
For questions about this policy or your data, contact: privacy@playableaddiscovery.app